YouTube is reportedly preparing to introduce a more affordable “Premium Lite” subscription tier, according to Bloomberg. This new option is expected to roll out soon in the United States, Australia, Germany, and Thailand.
What’s Included?
- Ad-free access to YouTube’s podcasts and how-to videos
- Excludes music videos – designed for viewers who primarily watch non-music content
Pricing Details?
YouTube hasn’t yet revealed the subscription cost, but Premium Lite has already been tested in some international markets.
For reference, YouTube Premium currently costs $13.99/month in the U.S., offering ad-free access to all videos, including music content.
This move comes as competition intensifies between platforms like Spotify and Apple Podcasts, all striving to become the top choice for podcast enthusiasts. Will YouTube’s new tier shake up the market? Stay tuned!
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