In today’s world, financial independence is essential for everyone, yet Uneesa Zaman has recognized a gap in accessible financial literacy resources specifically for Muslim women. As the founder of Ayda Invest, she is dedicated to addressing this issue. Uneesa brings nearly a decade of experience in financial communications, having worked with major organizations like JP Morgan, the Dubai Financial Market, and various tech-driven ventures in the UK. Her mission is to combine traditional financial expertise with Islamic finance principles, creating a new path toward financial empowerment for Muslim women.
A Journey Fueled by Ethics and Expertise
Uneesa’s journey to founding Ayda Invest began with her strong background in financial communications and public relations, managing clients in banking and tech sectors and gaining valuable expertise. As she delved deeper into ethical finance, her work with brands like Zoya and Algbra helped her realize that financial systems could align with personal values. This insight, reinforced during the Young Muslim Leadership Program at Oxford University, led her to a vision of creating something meaningful for Muslim women, especially in the realm of Islamic finance.
In her discussions with Haris Irfan, a prominent leader in Islamic finance, Uneesa became inspired to address the gaps in accessible financial resources aligned with Islamic values, specifically tailored for women.
The Birth of Ayda Invest
Motivated by these insights, Uneesa began offering small financial literacy sessions during the pandemic. She focused on educating women in areas like pensions, investing, and budgeting, providing knowledge often overlooked in traditional financial education. The demand for accessible financial education aligned with Islamic values was significant, leading Uneesa to create Ayda Invest.
Uneesa’s research highlighted a crucial gap: nearly three in four women found the available literature on Islamic finance overwhelming, while over 50% of surveyed women felt underserved by financial literacy resources specifically targeting Muslim women. This inspired Uneesa to build Ayda Invest as a comprehensive platform to empower Muslim women with financial literacy resources tailored to their needs.
Ayda Invest: A Comprehensive Financial Literacy Platform
Ayda Invest is now a complete financial literacy platform offering on-demand courses, an AI-powered co-pilot, and a supportive community. The platform provides practical guidance in financial literacy, blending theoretical, practical, and spiritual elements to make learning accessible and empowering. Uneesa’s approach translates complex financial concepts into everyday language, helping women navigate topics like ethical investing and financial planning with ease.
Building a Community of Empowered Women
Community is central to Ayda Invest. Uneesa understands that women often feel more confident learning in an environment with shared perspectives and experiences. Ayda’s community-driven approach allows women to explore financial literacy in a supportive, judgment-free space. Testimonials from Ayda’s users highlight the platform’s impact, showing how it has helped women understand investment options aligned with Islamic values, achieve financial independence, and take control of their financial futures.
Overcoming Challenges as a Founder
Uneesa’s journey as a founder has had its challenges, but she believes resilience and adaptability are essential for any entrepreneur. “You need to be able to face highs and lows and still keep moving forward,” she shares, highlighting her determination to build a platform that serves the community effectively.
Ready to take control of your financial future? Ayda Invest offers the resources and community support Muslim women need to thrive in today’s financial landscape.
With Ayda Invest, Uneesa Zaman is empowering women to build wealth, learn at their own pace, and make informed financial decisions aligned with Islamic values. Join the movement toward financial independence with Ayda Invest and gain the confidence to manage your financial future on your own terms.
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