AloqaVentures’s portfolio startup Geomotive and it’s METER conducts monthly monitoring of the outdoor advertising market and it is our pleasure to share with you the most interesting results. Lets take a look at automotive sector and its perforamance in October in Tashkent!The charts show data from METER’s independent assessment
BYD is the leader in terms of share of voice and actively invests in outdoor advertising.
KIA is second in terms of activity with 16.7% of votes in placement
The third place is occupied by three players at once – JETOUR, HAVAL and CHERY, with small but stable investments in outdoor advertising.
Interestingly, according to the results of October, the market is divided between Chinese and Korean car brands
In terms of total costs, the average budget for brand placement in Uzbekistan is ~$75k, which is slightly lower than last month, but can be explained by the preparation of companies for budgeting in the high pre-New Year season.
Email them and they’ll tell you how to get all the “secret data” (including budgets, share of voice, behavioral trends and more) that METER has to offer.
Geomotive is here about to summarize the results of 2024 within the outdoor advertising market in Uzbekistan, stay in touch!
