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Cyber fraud epidemic: Why are Uzbeks the easiest prey?

by Pivot
December 30, 2025
in Articles
Reading Time: 3 mins read
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Cyber fraud epidemic: Why are Uzbeks the easiest prey?
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“Congratulations! According to the Presidential decree, you’ve won 5 million sum. Please follow this link so we can transfer it to your card…” Familiar message? Unfortunately, every day thousands of our compatriots fall into such simple traps and lose everything they have. Uzbekistan has become a “gold mine” for cybercriminals. So why are we so trusting? Is the problem with technology or with our mentality?

The illusion of digital literacy

We consider ourselves modern: everyone has a smartphone, even the elderly freely use Instagram and Telegram. But the bitter truth is: knowing how to use an app doesn’t equate to digital literacy.

There was a unique “leap” in Uzbekistan’s digital development: we almost skipped the “Computer Age” and directly transitioned to the “Smartphone Age.”

Consequence: Users don’t understand what “browser,” “link,” “domain,” or “security certificate” mean. They only see a pretty button and an official logo.

Why us specifically? Our psychological “weak points”

Cyber fraud isn’t really about IT, it’s about psychology. It’s called “Social Engineering.” In Uzbek society, there are 3 main “buttons” that scammers skillfully exploit:

Unconditional trust in authority/officialism:
If a message contains the Uzbek flag, words like “Presidential Decree,” “Government,” “Central Bank,” or a bank logo, our “critical thinking” shuts down. Fraudsters exploit our sense of law-abidingness by giving fake bots an official appearance.

“Acquaintance” syndrome:
If a friend sends a Telegram message saying “Please vote” or “I need to borrow money,” we don’t verify it. We have high collective trust. By breaking this chain of trust, scammers hack one account and deceive hundreds of people.

Free cheese and financial illiteracy:
“Earn $100 working just 1 hour a day,” “Become a millionaire by clicking a hamster.” Economic hardship and the desire for easy wealth are forcing people to believe in illogical promises.

The “Uzbek model” of fraud: Most popular schemes

Today, there are 3 most common types of attacks in Uzbekistan:

Phishing:
Fake websites. For example, a fake page mimicking “Click” or “Payme” design. You enter your card details, and your money “vanishes into thin air.”

Fake Trading and Investment:
Fraudulent projects like “I’ll teach you how to trade on Binance,” “Gazprom Investment.” People are selling their homes and investing in pyramid schemes.

ID theft:
Stealing your Telegram account and distributing malicious links to your contacts.

Cyber Hygiene: How to Protect Yourself?

The only vaccine against this epidemic is the “Zero Trust” principle.

Two-factor authentication (2FA):
Set up 2FA for Telegram, Instagram, Click – all of them. This is the iron gate of your digital home. An SMS code is the key – don’t share it with anyone, not even a “bank employee.”

Be skeptical of links:
click.uz and clck-uz.com are different things. Learn to read domain names.

Control your emotions:
Scammers always rush you: “Top up quickly, or your card will be blocked!” Stop. Take a deep breath. Call the bank yourself.

Numerous Predators in the Digital Forest

The digital world isn’t just a playground, it’s a real jungle. Naivety and trustfulness come at a high cost here. We can expect protection from the state, but our own vigilance is the best defense. Remember: nobody on the Internet will simply give you money. If an offer seems too good to be true, you’re not a customer – you’re prey.

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