How did it all begin: A hundred years ago, almost every American pharmacy had a carbonated beverage vending machine. It was during this period that world-famous sodas were born. For example, Dr Pepper. Fans who enjoyed the drink often visited pharmacies to consume the sweet beverage prepared by pharmacists. However, it remains unclear how the pharmacists benefited from this.
Many years ago, mineral water containing carbon dioxide (also called soda water) was believed to have health-promoting properties, and doctors recommended it as a remedy for patients suffering from digestive issues, headaches, fatigue, and other symptoms. Since soda was considered a medicine, pharmacists continued to conduct experiments on the composition of the drink. John Pemberton is one of such scientists.
John Pemberton from Georgia studied medicine in college, focusing on chemistry. John received various awards for his achievements in medicine and opened a pharmacy. Pemberton’s life was ideal until the outbreak of the civil war in the country.
In 1862, John Pemberton joined the Confederate Army, becoming first lieutenant of the Georgia Third Cavalry Battalion. Pemberton, who had been shot in several places during a battle with an enemy army at Columbus in 1865, returned from the war, and at the same time a good or successful day began in his life.
John Pemberton suffered from painful wounds sustained during the Civil War for the rest of his life. To overcome the pain, John initially used morphine but later switched to cocaine, fearing addiction to the former. As a pharmacist, Pemberton was well-versed in the properties of morphine and understood that cocaine had standard prices and qualities for that time. The scientist also managed to use aspirin effectively.
Pemberton experimented with various medicinal ingredients to reduce pain and ultimately created a winning formula. He mixed soda water, kola nut, cocaine, and wine to create a drink called “Pemberton’s French Wine Coca.” This cocaine-laced wine became popular in France, and Pemberton made a good profit from it.Some time after this, the scientist replaced wine with sugar syrup, and cocaine was later banned as the most potent drug. The scientist had to change the formula again. After these historical changes, the drink we now call Coca-Cola emerged.Thefirst glass of Coca-Cola was introduced on May 8, 1886. In the first year, Pemberton sold approximately nine drinks per day, which were priced at 5 centsper glass.
Although the list of ingredients is a highly protected secret today, it is well known that the original formula contained extracts from koca leaves and kola nuts for caffeine. The combination of these two ingredients is the origin of the name. Dr. Pemberton’s associate and accountant, Frank M. Robinson, believed that spelling the name with a double “C” would look better in advertisements. Thus, he created a logo that still reflects Mr. Robinson’s unique handwriting to this day.
The success of the drink spread throughout the country. However, John Pemberton was not happy. The scientist was on the verge of collapse due to his addiction to cocaine. In 1888, due to financial difficulties, he sold his ownership of Coca-Cola to banker Asa Griggs Candler. Although Pemberton wanted to remain one of the company’s executives, he was unable to carry out this plan.
John Pemberton died on August 16, 1888. As a result of his agreement with Candler, his wife and only son were left with nothing. Charlie Pemberton fought to regain his father’s company, but he was unable to do so.
The Birth of the Coca-Cola Company: The Coca-Cola Company was officially founded in 1892 by Asa Candler. It didn’t take long for Coca-Cola to spread rapidly beyond Georgia and throughout the entire country. By 1895, Coca-Cola was being sold in all states of the union. In 1919, the company was sold to Ernest Woodruff. Woodruff’s sons continued to manage the company for many years, transforming it into a major international brand. The Coca-Cola Company was officially listed on the New York Stock Exchange in 1919 under the symbol KO.
The international expansion of the Coca-Cola: Coca-Cola’s first export was to Cuba in 1899. However, the brand’s international expansion only began in the 1920s. During World War II, Coca-Cola president Robert Woodruff wanted to provide a taste of home comfort to American military personnel stationed throughout the country. He pledged to deliver Coca-Cola to various bases in the European and Pacific theaters at the company’s expense. This introduction of Coca-Cola products increased international demand. As people around the world dreamed of experiencing American culture, Coca-Cola began establishing partnerships with bottling companies and distributors worldwide. Today, the brand operates in more than 200 countries and territories.
Early competition: In its early years, Coca-Cola faced intense competition. Indeed, the late 1800s and early 1900s were the most active period for the production of new soft drinks. Some of these companies ceased operations or were acquired by other large companies. However, most of these brands still exist today as newer brands and occupy a very small portion of the market.
Throughout Coca-Cola’s history, its most prominent competitors have been Pepsi and Dr Pepper. Both were created around the same time as Coca-Cola (Pepsi in 1898 and Dr Pepper in 1885). Over time, these three giants acquired numerous smaller beverage companies. For example, Vernor’s Ginger Ale, Hires Root Beer, and Royal Crown Cola still exist but are now owned by Dr Pepper.
The Coca-Cola System – A Global Franchise Distribution Network: The rapid worldwide expansion of the Coca-Cola Company can be attributed to its unique franchising distribution system (known as the Coca-Cola System), which has been in operation since 1889. Coca-Cola produces syrup concentrate, which is then sold to various bottling facilities around the world. This system allows the company to maintain control over its secret recipe while avoiding the need to operate numerous independent bottling plants.
The Coca-Cola System – A Global Franchise Distribution Network: The rapid worldwide expansion of the Coca-Cola Company can be attributed to its unique franchising distribution system (known as the Coca-Cola System), which has been in operation since 1889. Coca-Cola produces syrup concentrate, which is then sold to various bottling facilities around the world. This system allows the company to maintain control over its secret recipe while avoiding the need to operate numerous independent bottling plants.
The Coca-Cola system is a network of over 950 bottling plants that produce 2.2 billion servings of Coca-Cola daily. Each bottler has contracts that allow them to operate only in a predetermined territory. This reduces the need for competition among multiple companies selling the same product.
These distributors handle all aspects of the production and distribution process, including mixing the syrup with carbonated water and sweeteners, packaging the finished product in cans or bottles, and distributing Coca-Cola to supermarkets, vending machines, restaurants, and movie theaters. Although Coca-Cola produces the main syrup, franchising companies also control the fountain drink business in their area.
An exception to this model is the North American market, where the Coca-Cola Company directly owns a large portion of the bottling and distribution operations. Outside the United States, Coca-Cola continued to encourage the consolidation of its various bottling companies. Over time, Coca-Cola acquired a one percent ownership stake in many of the companies within the Coca-Cola system.
Five independent bottling partners representing 40% of the Coca-Cola system’s distribution network:
• Coca-Cola FEMSA (Latin America)
• Coca-Cola Europacific Partners, plc (Western Europe, Australia, Pacific and Indonesia)
• Coca-Cola HBC AG (Eastern Europe)
• Arca Continental (Latin America and North America)• Swire Beverages (parts of Asia and North America)
The evolution of Coca-Cola products
Removing cocaine: In the late 19th century, there were many cocoa-based beverages available on the market. At that time, drugs such as cocaine and opium were completely legal and frequently used for medicinal purposes. Because coca leaves were used in the preparation of Coca-Cola, small amounts of cocaine could be found in the beverage.
Eventually, the public became aware of the addictive properties of these substances, so Coca-Cola was pressured to remove this drug from its list of ingredients. The Coca-Cola Company took measures to gradually eliminate sources of cocaine from production until it was completely removed in 1929.
New Coke: On April 23, 1985, the Coca-Cola Company took a major risk that shocked the world. They announced that they would change the formula of their world-famous soft drink. Despite its huge success, the company was losing ground to Pepsi, one of its main competitors. Pepsi’s success was not limited to the United States. They quickly entered markets that were once considered impenetrable. At the height of the Cold War, Pepsi became the first Western product allowed in the Soviet Union.
Based on surveys and taste tests, consumers preferred the sweeter taste of Pepsi-Cola. Consequently, Coca-Cola began to rework its formula to improve competitiveness. According to the Coca-Cola website, their goal was “to revitalize the Coca-Cola brand and its cola category in its largest market, the United States.” After receiving positive feedback from nearly 200,000 customers during taste tests, the new cola was launched on the market.
The public’s reaction to the new version of their product was overwhelmingly negative. Unfortunately, Coca-Cola had miscalculated its customers’ attachment to the original brand. Large protests were organized, and the company was inundated with thousands of angry phone calls and letters. The opposition was so strong that it forced the company to return to the old formula, renamed Coca-Cola Classic, after only 79 days on the market.
This graph shows a rapid expansion of Coca-Cola’s market share from 1970 to 1990 and its subsequent decline.
Coca-Cola Zero Sugar: In August 2021, Coca-Cola introduced a redesigned version of Coca-Cola Zero Sugar in the United States, following the announcement of a new recipe in July 2021. The update was aimed at improving the flavor profile while maintaining a zero sugar, zero calorie experience. The reformulated product entered the Canadian market in September 2021.
The sweetener was replaced with high-fructose corn syrup: Traditionally, the Coca-Cola formula required the use of cane sugar as the primary sweetener. In the 1970s, corn production in the United States increased significantly. This led to a substantial decrease in the price of corn. Furthermore, corn was heavily subsidized by the U.S. government. This made sweeteners such as high-fructose corn syrup even more affordable.
To reduce costs, Coca-Cola began gradually replacing cane sugar with high-fructose corn syrup in the 1980s. The transition took approximately 5 years.
Today, cane sugar is still used in the production of Coca-Cola in some regions of the world. The most notable example is Coca-Cola produced in Mexico. This version of Coca-Cola is still made with cane sugar. Some critics argue that “Mexican Coke” has a taste more closely resembling the original formula.
In 1935, Coca-Cola was certified as kosher after the company replaced a source of glycerin used in production. It was originally derived from beef fat but was replaced with a plant-based version. However, in the 1980s, when the sweetener was changed to high-fructose corn syrup, its kosher status was revoked. Today, in markets with large Jewish populations, bottlers temporarily substitute high-fructose corn syrup during Passover to obtain Kosher certification.
Recipe and Flavor Innovations: Despite the infamous failure of New Coke in 1985, The Coca-Cola Company has continually expanded its product lineup by introducing new flavors alongside the classic Coca-Cola.
To address consumer concerns about sugar and caffeine content, the company launched a diet version in 1982, catering to those mindful of sugar intake. This was followed by a caffeine-free variant in 1983, providing an alternative for individuals seeking to limit caffeine consumption.
Exploring unique flavor combinations, Coca-Cola introduced its first major variant, Coca-Cola Cherry, in 1985. This flavor proved to be a massive hit and continues to enjoy popularity today. Over the years, other experimental flavors such as lemon, lime, vanilla, orange, ginger, cinnamon, and coffee were introduced. Many of these innovations aimed to adapt to regional preferences and bring culturally inspired flavors to global audiences.
Coca-Cola’s Growth Strategy: Pioneering a Future of Sustainable Expansion: Coca-Cola, a global leader in the beverage industry, has outlined a robust and forward-thinking growth strategy aimed at maintaining its dominance while adapting to the shifting dynamics of global markets. Through a set of well-defined pillars, the company seeks to refocus its efforts, optimize its operations, and align with evolving consumer preferences.
Coca-Cola’s Growth Strategy: Pioneering a Future of Sustainable Expansion: Coca-Cola, a global leader in the beverage industry, has outlined a robust and forward-thinking growth strategy aimed at maintaining its dominance while adapting to the shifting dynamics of global markets. Through a set of well-defined pillars, the company seeks to refocus its efforts, optimize its operations, and align with evolving consumer preferences.
Targeting Emerging Markets for Exponential Growth: One of Coca-Cola’s most promising opportunities lies in the developing world, where only 30% of beverages consumed are commercially produced, compared to 70% in developed markets. Considering these regions house 80% of the global population, the growth potential is immense.
Coca-Cola aims to strengthen its presence in non-sparkling beverage categories. While the company enjoys a strong foothold in sparkling drinks, it trails competitors in segments like flavored waters, ready-to-drink teas, and health-focused beverages. By investing in product innovation tailored to diverse markets, Coca-Cola plans to capture a larger share of the rapidly expanding beverage market in these regions.
Optimizing the Brand Portfolio: Quality Over Quantity: Coca-Cola has embraced a strategic shift by consolidating its extensive portfolio. The number of individual brands has been reduced from 400 to 200, allowing the company to focus on fewer, stronger “master brands.” This approach enables a more efficient allocation of resources and the ability to create impactful, cohesive marketing campaigns that resonate globally.
Networked Organization: Driving Operational Excellence: As part of its growth strategy, Coca-Cola is restructuring its operations to create a “networked organization”. This innovative model allows the company to address market-specific needs while maintaining global consistency. By integrating creative, media, social, and production functions, Coca-Cola can deploy tailored campaigns rapidly and scale successful initiatives across multiple markets.
Digital-First Marketing: Building Deeper Connections: Coca-Cola has transformed its marketing strategy by shifting from traditional television-centric campaigns to a “digital-first approach”. Digital ad spend has more than doubled, rising from 30% in 2019 to 60% in 2023. Central to this transformation is the creation of “StudioX”, a cutting-edge digital ecosystem that enables the company to scale content production and deliver hyper-personalized consumer experiences.
Innovation as a Cornerstone: Innovation remains a cornerstone of Coca-Cola’s growth strategy. The company is focused on accelerating the pace of new product launches and projects, increasing output by 40% compared to 2020. This disciplined approach to innovation emphasizes local experimentation, enabling Coca-Cola to rapidly test, refine, and scale successful products globally. By aligning new product development with consumer preferences and emerging trends, Coca-Cola ensures its offerings remain relevant and competitive in a fast-evolving market.
Leveraging Digital Transformation for Efficiency: Coca-Cola is undergoing a comprehensive digital transformation to enhance operational efficiency and data-driven decision-making. A pivotal step in this journey is the company’s five-year partnership with Microsoft, announced in 2024. This $1.1 billion investment will accelerate Coca-Cola’s adoption of cloud technology and generative AI, driving productivity and innovation across its global operations.
Through this partnership, Coca-Cola aims to streamline processes, optimize resource utilization, and unlock new growth opportunities, ensuring its competitive edge in the digital era.
Revenue Growth Management: Data-Driven Optimization: Coca-Cola’s “Revenue Growth Management (RGM)” strategy focuses on identifying high-value revenue streams and optimizing product offerings to meet consumer demand. By leveraging advanced analytics, the company fine-tunes its pricing, packaging, and product strategies to align with market trends. Data-driven approach ensures Coca-Cola can respond to shifting consumer behaviors while sustaining long-term growth across diverse markets.
The Power of Advertising – Coca-Cola Becomes a Famous Name
A significant part of Coca-Cola’s success over the years has been its focus on innovative marketing and advertising campaigns. In 2020, Coca-Cola ranked 6th on the list of the world’s strongest brands. This achievement didn’t come overnight. For many years, Coca-Cola had to work diligently to evolve and introduce new ideas in marketing and advertising.
Major Contributions to Advertising: Even early on, Asa Griggs Candler spent large amounts of money on advertising. His initial advertising budget was $11,000 (equivalent to over $300,000 in today’s money). By 1900, the budget had increased tenfold to $100,000, and by 1910 it had reached $1 million.
Large advertising budgets are crucial when a new brand emerges. As companies grow, they typically reduce their advertising budgets because most consumers recognize the brand. However, Coca-Cola continued to exert pressure on its competitors. In 2023, the company spent $5 billion (over 10% of revenue) on advertising and marketing, including commercials, print advertising, sponsorships, and other promotional materials.
Focus on Brand and Human Connection: Much of Coca-Cola’s advertising success stems from how it presents its brand. Instead of focusing on the actual product, they emphasize the feeling of making the brand a part of one’s identity and highlight friendship. Their advertisements are designed to make people feel good and want to be part of the experience.
Human connection is a crucial part of the brand message. A striking example of this was the “Hilltop” commercial in 1971, which featured people from different cultures singing “I’d Like to Buy the World a Coke.” This portrayed the Coca-Cola brand as one designed to unite people around the world.
Expansion Through Mergers, Acquisitions, and Strategic Partnerships: Coca-Cola’s Dominance in the Food and Beverage Industry
The Coca-Cola Company, globally renowned for its flagship beverages like Coca-Cola and Diet Coke, boasts ownership, production, and distribution of over 500 distinct brands. While some of these brands were developed internally, many stemmed from mergers, acquisitions, and strategic partnerships with prominent industry players. This multifaceted growth strategy has solidified Coca-Cola’s position as a dominant force in the global food and beverage sector.
Significant Acquisitions and Partnerships
• 1960- Coca-Cola acquired Minute Maid, a leading producer of juices, soft drinks, and beverages, including the well-known Hi-C brand.
• 1993- To strengthen its presence in the Indian market, Coca-Cola purchased Thums Up, a popular local brand that now accounts for over 40% of India’s cola market.
• 1995- Coca-Cola acquired Barq’s, known for its portfolio of root beer and cream sodas.
• 1999- The company invested $200 million to acquire a 50% stake in Inca Kola, gaining control of its marketing and bottling operations.
• 2001- Coca-Cola took over Odwalla, a producer of fruit juices, smoothies, and bars. This brand was later discontinued in 2020.
• 2007- The acquisition of Fuze Beverage expanded Coca-Cola’s portfolio to include tea and fruit drinks enriched with vitamins and minerals.
• 2008- Coca-Cola acquired a 40% stake in Honest Tea, a brand specializing in iced teas, completing full ownership in 2011.
• 2013- Coca-Cola expanded into the coconut water market by acquiring ZICO.
• 2014- A long-term strategic partnership was established with Monster Beverage when Coca-Cola purchased a 16.7% stake in the energy drink producer.
• 2016- Coca-Cola acquired a minority stake in Chi Limited, a key distributor of snacks, food, and beverages in Nigeria.
• 2017- The Mexican sparkling water brand Topo Chico became part of Coca-Cola’s portfolio.
• 2018- Coca-Cola made two significant acquisitions: Costa Coffee, becoming the owner of the world’s second-largest coffee chain after Starbucks, and MOJO Kombucha, an Australian producer of organic and raw beverages.
• 2019- Coca-Cola completed the full acquisition of Chi Limited in Nigeria, following its initial stake purchase in 2016.
• 2020- Coca-Cola became the sole owner of the Fairlife milk brand, further diversifying its product offerings.
By strategically acquiring established brands and entering collaborative partnerships, The Coca-Cola Company has consistently expanded its market share and diversified its product range. These efforts have not only reinforced its dominance but also enabled the company to adapt to evolving consumer preferences and penetrate new markets globally.
Strategic Partnerships
The Coca-Cola Company, in addition to its extensive portfolio of brands, has established numerous strategic alliances that have significantly contributed to its global expansion.
One of the most iconic collaborations is its long-standing partnership with McDonald’s. When McDonald’s was founded in 1955, it required a reliable beverage supplier. This led to an exclusive agreement whereby McDonald’s would exclusively serve Coca-Cola beverages. Over time, McDonald’s grew to become the world’s largest restaurant chain by revenue, with Coca-Cola products available in nearly 40,000 of its outlets globally. Other prominent restaurant chains that feature Coca-Cola beverages include Burger King, Chili’s, Chipotle, and Domino’s Pizza.
Coca-Cola has established exclusive partnerships with various global venues, ensuring that only its products are available in select stadiums, theaters, and concert halls. As a prominent sponsor of the Olympic Games, the company has solidified its presence in major international events. Notably, in 2017, Coca-Cola secured an agreement with Major League Baseball, replacing its competitor Pepsi and committing to exclusive promotion of its brand within the league.
Public Health Concerns: It is widely recognized that Coca-Cola is a sugar-sweetened beverage. According to the Centers for Disease Control and Prevention (CDC), half of all Americans consume at least one sugar-sweetened beverage daily. Excessive sugar consumption is a significant contributor to the rising prevalence of type 2 diabetes and obesity. The World Health Organization (WHO) recommends that adults limit their sugar intake to no more than six teaspoons per day. A single 12-ounce can of Coca-Cola contains nearly double this recommended amount.
As a leading company in the food and beverage industry, Coca-Cola has faced substantial criticism for its contribution to these serious public health issues.
In response, the company has developed sugar-free and low-calorie beverage options. Additionally, Coca-Cola has expanded its product line to include healthier alternatives, such as coconut water.
Environmental Controversies: In 2023, Coca-Cola was named the top producer of plastic waste and ranked first among global corporate polluters, with much of this plastic ending up in oceans and worsening the ecological crisis from single-use plastics. Ecological advocacy groups have sharply criticized Coca-Cola for demonstrably insufficient efforts in dealing with this issue.
The company has faced accusations of “greenwashing” for making false claims like calling plastic water bottles “100% recycled.” In reply to these issues, Coca-Cola has set out multiple sustainability goals to tackle ecological problems. Important areas, including packaging, water resource management and important climate change mitigation efforts, are the focus of these goals, along with other important associated initiatives.
Coca-Cola’s Sustainability Goals
Water Stewardship: Coca-Cola aims to achieve 100% renewable water use across 175 facilities by 2030 and enhance the health of 60 critical water basins. Between 2021 and 2030, the company plans to replenish 2 trillion liters of water to nature and communities, reflecting its commitment to sustainable water management.
Portfolio: The company is committed to offering beverages with reduced sugar content and promoting products with nutritional and wellness benefits. Coca-Cola also emphasizes providing transparent nutritional information and adhering to responsible marketing practices.
Packaging: Coca-Cola intends to ensure that all its packaging is 100% recyclable, while increasing the use of recycled materials to 50% by 2030. Additionally, the company has pledged to collect and recycle one bottle or can for every unit sold by 2030. It also plans to reduce the use of virgin plastic by 3 million metric tons by 2025.
Climate Action: Coca-Cola has set a target to reduce absolute greenhouse gas emissions by 25% compared to 2015 levels by 2030. The company further aspires to achieve net-zero emissions by 2050, aligning with global climate goals.
Sustainable Agriculture: Over time, Coca-Cola is committed to sourcing 100% of its priority agricultural ingredients through sustainable practices, ensuring its supply chain aligns with environmental and ethical standards.
People and Communities: By 2030, Coca-Cola aims to reflect the diversity of the markets it serves. This includes achieving 50% female leadership representation globally and aligning the racial and ethnic representation across all levels of its U.S. workforce with U.S. Census data.
Coca-Cola’s social media strategy: Coca-Cola has become a major player in social media with millions of followers around the world. Its outstandingly planned as well as carefully deliberate approach to using social media platforms has been outstandingly instrumental in importantly increasing brand recognition along with encouraging substantially increased customer engagement. Key parts make Coca-Cola’s social media strategy very successful.
Website: The Coca-Cola Company’s main website acts as a central resource for different stakeholders, such as consumers, suppliers, and investors. It provides details about the company’s history, its wide range of global brands, job openings, a media center, and investor relations. As reported by “SimilarWeb,” the site is ranked 10th in the Food & Beverage category and draws in around 1.8 million visitors each month.
YouTube: Coca-Col’s YouTube channel, which has been active since 2006, is one of the main distribution platforms for promotional content and advertising spread all over the world. Through 4.47 million subscribers and over 5.6 billion views, the channel is a crucial driver of the company’s digital traffic (representing 8% of website traffic to the online company store from YouTube alone).
LinkedIn: Coca-Cola is available on LinkedIn with a wide audience of more than 7.7 million followers. The platform is applied for disseminating business news, job postings, and engaging in activities with the top echelon of professional society.
Twitter: Twitter account of Coca-Cola (@CocaCola), created in 2009, is an influential community hub which boasts over 3.3 million followers. The account has posted over 300,000 tweets, mostly featuring concise inspirational or humorous content to increase the brand engagement and footprint. Remarkably, Twitter accounts for 62% of Coca-Cola’s website traffic.
Instagram: With 3 million followers, the Coca-Cola Instagram account is used to share promotional content and feature video content tailored to the audience.
Pinterest: Coca-Cola’s Pinterest presence promotes the drink and food recipes while showcasing the culture of Coke products. The account has 40,000 followers and over 10 million monthly views, making it a valuable platform for creative and product campaigns.
Facebook: Coca-Cola’s Facebook page became one of the largest on the platform with more than 109 million followers. The fifth most followed account in the world (after Facebook, Samsung, Cristiano Ronaldo and Real Madrid) is a multilingual platform that targets video and social media respectively for existing audiences.
Why is Coca-Cola so Successful?
The Coca-Cola Company has been an incredible example of success and growth for 135 years. This achievement is due to a first-rate approach to advertising, continuous product innovation, and the consistent delivery of positive and resonant brand messages. By analyzing these factors, it is possible to understand the strategies that have secured Coca-Cola’s position as a global leader.
In 2008, the company celebrated its 80th anniversary as an Olympic partner, a milestone among other partners in the history of the Olympics. Throughout its 135-year history, Coca-Cola has always followed the mission of ” To refresh the world and make a difference ” and has continued to do volunteer work since its founding. Regardless of the company’s economic performance, 1% of its operating income is always distributed to the foundation each year. The foundation has donated more than $1 billion to philanthropy in its 30-year history.
In Uzbekistan, Coca-Cola has been cooperating with the United Nations Development Program (UNDP) for over a decade; its charitable programs help improve the lives of local communities. These efforts include providing drinking water to areas like Navoi and Samarkand. The Coca-Cola Company allocated $200,000 to purchase ventilators in Uzbekistan during the 2020 COVID-19 pandemic and later provided an additional $150,000 to support small businesses.
The company also partners with the Organization for Security and Co-operation in Europe (OSCE) to fund business strategies aimed at increasing women’s incomes and reducing waste. Through these efforts, Coca-Cola strives not only to achieve financial success, but also to improve the quality of life for people around the world.
By Zukhrakhon Mansurova
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