Aman, a startup that has developed a personalized safety platform for adults and children, has announced the successful completion of its first investment round, securing $300,000 in funding. The capital will be used to scale operations across Kazakhstan and prepare for international market entry.
The initial investors include private entrepreneurs who not only provided financial backing but also shared the startup’s values and vision, recognizing the project’s social significance and long-term potential.
The Aman mobile application enables users to respond quickly to emergencies ranging from domestic violence and assaults to other critical situations. Users can choose between two roles: adult or child, each offering distinct features.
For adults, pressing the SOS button automatically shares their geolocation with a designated contact. In addition, a 5-minute audio recording of the surroundings is created and stored in the user’s profile for 30 days. If the alert is accidental, the user can cancel the signal via a confirmation window.
In child mode, the SOS signal is sent only to parents. Parents also gain access to advanced monitoring features such as real-time location tracking, setting safe zones, and analyzing messenger conversations for potential threats.
Initially, Aman partnered with private security agencies to respond to distress signals. However, during the scaling process, it became evident that this model lacked sufficient coverage and response speed, particularly in smaller cities. The company is now working on direct integration with emergency services, allowing distress signals to be transmitted instantly and without intermediaries. This feature is set to launch soon.
The concept for Aman was born from the personal experiences and observations of co-founder Aruzhan Mede, who was driven by troubling statistics involving missing children and women unable to receive timely assistance.
Aman deliberately self-funded its early operations to validate the product’s market need before approaching external investors.
Aruzhan Mede, Co-Founder of Aman:
“We built Aman from the ground up: we assessed demand, gathered user feedback, and achieved initial results. Only after confirming our hypothesis did we open the investment round and raise $300,000. This investment was not just financial support; it was validation that we are building something truly necessary.”
Today, Aman operates throughout Kazakhstan. The application is available on App Store and Google Play in both Kazakh and Russian languages. Users can choose between individual or family plans (for up to five people), with a five-day free trial period.
The company plans to complete its emergency services integration soon and then expand internationally. The first target markets include Turkey and Azerbaijan.
The ultimate goal of Aman is to create a global safety network that delivers high-quality, rapid response services to people anywhere in the world.
