Now you can watch Reels at double speed
Instagram has launched another convenience for users — now you can watch Reels videos at 2x speed. To do this, just press and hold the right or left side of the screen.
TikTok-inspired feature
Instagram has once again brought the popular feature from TikTok to its platform. When TikTok first appeared, videos lasted only 15 seconds. However, as users got used to consuming content faster, the platform:
Started supporting longer videos
Provided the ability to speed up video viewing
Now this feature is also available on Instagram.
Reels are also changing
Instagram Reels were initially limited to 15-second videos. Now, users can share videos up to 3 minutes long. With this change:
- The viewer can watch the video at 2x speed
- This increases the likelihood of watching longer content to the end
The battle for attention: Instagram’s strategic move
In today’s internet world, keeping the user’s attention is one of the most difficult tasks. As short videos increase:
- Attention is becoming more difficult
- Attention is decreasing for longer content
Instagram is giving the user a choice with this feature: the ability to consume content at a pace that suits them.
