Do you know the “Plaid” in banking applications? Now imagine: similar technology, but for the entire Internet. A new startup — Deck is creating exactly that.
Canadian startup Deck, less than a year after its launch in June 2024, has received a Series A investment of $ 12 million. This brings the company’s total raised capital to $ 16.5 million.
Goal: Connect any account and turn it into structured data
Deck automatically collects the necessary information from any website, with user permission. The idea is simple: the data you have, but are “stuck” on sites, should be in your hands.
CEO Yves-Gabriel Leboeuf emphasizes:
“Just as Plaid created easy-to-use APIs for banking applications, we want to give e-commerce, utilities, HR platforms and even government sites the same opportunity.”
AI agents — log in for you
Deck uses AI to log in to a user’s account, navigate to the necessary pages and retrieve information — just like a human, only faster and more reliably. Then, this process is automated and scripted for the next time.
This technology will allow companies to collect data automatically even in places where there is no API.
A new project from the founders of “Plaid for Canada”
The founders of Deck previously founded a startup called “Flinks” — this company was acquired by the National Bank of Canada in 2021 for $ 140 million.
After that, they talked to entrepreneurs from various industries and heard the same problem over and over again:
“We have the data, but we can’t access it.”
This is the problem that led to Deck.
Global growth
Deck already connects to over 100,000 utility providers in over 40 countries. Its clients include EnergyCAP, Greenly, Quadient, and others. It has also begun working with companies in non-traditional industries, such as music royalties, retail chains, and food delivery.
Technology and ethical approach
Deck only works with explicit user consent. They say this approach is in line with open data policies and the growing “open data” legislation around the world.
The company doesn’t use the data to train models — for now, the focus is solely on the collection process itself.
Deck now has 30 employees and plans to launch a new data vertical creator service soon. This will help developers in any industry quickly create a data collection tool that works for them.
Investor Opinion
Infinity Ventures founder Jeremy Jonker:
“Deck is bringing the same approach to other industries that revolutionized financial information with open banking.”
The new round also included participation from Intact Ventures, Better Tomorrow Ventures, Golden Ventures, and Luge Capital.
