{"id":10362,"date":"2026-02-02T12:09:54","date_gmt":"2026-02-02T07:09:54","guid":{"rendered":"https:\/\/pivot.uz\/?p=10362"},"modified":"2026-02-02T12:56:45","modified_gmt":"2026-02-02T07:56:45","slug":"mahsulotni-yaratmasdan-turib-sotgan-dropbox-qanday-qilib-75-000-ta-mijoz-yiggan","status":"publish","type":"post","link":"https:\/\/pivot.uz\/uz\/mahsulotni-yaratmasdan-turib-sotgan-dropbox-qanday-qilib-75-000-ta-mijoz-yiggan\/","title":{"rendered":"Mahsulotni yaratmasdan turib sotgan Dropbox qanday qilib 75 000 ta mijoz yig\u2018gan?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ko\u2018pchilik startap asoschilari uchun eng katta qo\u2018rquv \u2014 oylar davomida kod yozib, minglab dollar sarflab, yakunda hech kimga kerak bo\u2018lmagan mahsulotni yaratish. Dropbox asoschisi <strong>Dryu Hyuston <\/strong>bu xatoni qilmadi. U &laquo;The Lean Startup&raquo; metodologiyasining eng yorqin misoliga aylangan <strong>&laquo;Video MVP&raquo;<\/strong> strategiyasini qo\u2018lladi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hammasi 2007-yilda boshlangan. O\u2018shanda MIT talabasi bo\u2018lgan Dryu Hyuston Bostondan Nyu-Yorkka ketayotgan avtobusda o\u2018zining USB fleshkasini unutib qoldiradi. Bu birincisi emasdi. Bu muammoga ko\u2019p duch kelgach fayllarni qurilmalar o\u2018rtasida sinxronizatsiya qiluvchi yagona tizim kerakligini anglaydi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O\u2018sha paytda &laquo;bulutli saqlash&raquo; tushunchasi juda murakkab va bozordagi mavjud yechimlar (masalan, FTP yoki murakkab korporativ dasturlar) oddiy foydalanuvchi uchun tushunarsiz edi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dryu avvaliga investorlarga g\u2018oyani tushuntirishga harakat qildi. Ammo investorlar: <em>&laquo;Bunday servislar ko\u2018p-ku, nima farqing bor?&raquo;<\/em> deb so\u2018rashardi. Muammo shundaki, Dropbox\u2019ning asosiy kuchi \u2014 uning <strong>&laquo;shunchaki ishlashi&raquo;<\/strong> va fayllarni ko\u2018z ochib yumguncha sinxron bo\u2018lishida edi. Buni so\u2018z bilan tushuntirish imkonsiz, texnologiyani to\u2018liq qurish esa oylar talab qilardi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2008-yil aprel oyida Dryu bir hiyla ishlatdi. U mahsulotning to\u2018liq versiyasini yozish o\u2018rniga, uning qanday ishlashini ko\u2018rsatuvchi <a href=\"https:\/\/youtu.be\/7QmCUDHpNzE?si=f94AtfQhvMROGGIh\" target=\"_blank\" rel=\"noopener\"><strong>3 daqiqalik video<\/strong><\/a> tayyorladi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lekin bu shunchaki zerikarli taqdimot emas edi. U videoni o\u2018sha paytdagi texnologiya ixlosmandlarining eng katta platformasi \u2014 Digg (hozirgi Reddit kabi) uchun mosladi. Videoga o\u2018sha davrning internet madaniyatiga xos &laquo;Easter Eggs&raquo; (yashirin hazillar) qo\u2019shdi: <strong>Tay Zonday va &laquo;Chocolate Rain&raquo;<\/strong> qo\u2018shig\u2018iga ishoralar, <strong>Office Space<\/strong> filmidan iqtiboslar, <strong>XKCD<\/strong> komikslari elementlari.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3900% o\u2018sishning boshlanishi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Video Digg platformasida bir necha soat ichida &laquo;top&raquo;ga chiqdi (10 000 dan ortiq &laquo;diggs&raquo; yig\u2018di). Hayratlanarli natija yuz berdi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bir kechada:<\/strong> Dropbox kutish ro\u2018yxatidagi foydalanuvchilar soni <strong>5 000 tadan 75 000 taga<\/strong> yetdi. Dryu hech qanday murakkab server infratuzilmasisiz bozorga mahsulot kerakligini isbotladi. Keyingi 15 oy ichida Dropbox ro\u2018yxatdan o\u2018tgan foydalanuvchilar sonini <strong>100 000 dan 4 millionga<\/strong> yetkazdi (bu 3900% o\u2018sish degani).<\/li>\n\n\n\n<li><strong>Foydani soting, funksiyani emas:<\/strong> Dryu &laquo;fayllarni saqlash&raquo; haqida gapirmadi, u &laquo;sehrli papka&raquo; (magic pocket) g\u2018oyasini ko\u2018rsatdi. U videoni hamma uchun emas, balki g\u2018oyani tushunadigan &laquo;early adopters&raquo; (erta qabul qiluvchilar) uchun yaratdi. Agar video muvaffaqiyatsiz bo\u2018lganida, Dryu bor-yo\u2018g\u2018i bir necha kunlik vaqtini yo\u2018qotgan bo\u2018lardi, oylab mehnatini emas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">&laquo;Yakunda har qanday g\u2018oya \u2014 bu investitsiyadir. <strong>G\u2018oya. Gipoteza. Prototip. Mahsulot.<\/strong> G\u2018oya rivojlanishining har bir bosqichida qanday metrikalar (ko\u2018rsatkichlar) va natijalarga erishmoqchi ekanligingizni aniq belgilab oling. Kutilmalarni shunday shakllantiringki, qaysi &#8216;investitsiyalar&#8217; moliyalashtirilishi va nima sababdan aynan ular tanlanganligi barcha uchun tushunarli bo\u2018lsin. Bu juda mushkul vazifa, lekin jarayonning boshida sarflangan qo\u2018shimcha harakatlarga to\u2018liq arziydi,&raquo; \u2014 deydi Maykl Karriero Dropboxning mahsulotlar bo\u2019yicha vitse-prezidenti. Yangi mahsulot innovatsiyasini moliyalashtirar ekansiz, har bir kishi navbatdagi qadamdan nima kutish kerakligini va unga qanday hissa qo\u2018shishini aniq bilishi kerak.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">Tayyorladi: Ne&#8217;matova Madinabonu<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ko\u2018pchilik startap asoschilari uchun eng katta qo\u2018rquv \u2014 oylar davomida kod yozib, minglab dollar sarflab, yakunda hech kimga kerak bo\u2018lmagan mahsulotni yaratish. Dropbox asoschisi Dryu Hyuston bu xatoni qilmadi. U &laquo;The Lean Startup&raquo; metodologiyasining eng yorqin misoliga aylangan &laquo;Video MVP&raquo; strategiyasini qo\u2018lladi. Hammasi 2007-yilda boshlangan. O\u2018shanda MIT talabasi bo\u2018lgan Dryu Hyuston Bostondan Nyu-Yorkka ketayotgan avtobusda [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_override_bookmark_settings":[],"jnews_paywall_metabox":[],"jnews_override_counter":[],"jnews_podcast_option":[],"jnews_podcast_series":[],"footnotes":""},"categories":[387],"tags":[],"jnews-series":[],"class_list":["post-10362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maqolalar"],"_links":{"self":[{"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/posts\/10362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/comments?post=10362"}],"version-history":[{"count":2,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/posts\/10362\/revisions"}],"predecessor-version":[{"id":10364,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/posts\/10362\/revisions\/10364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/media\/10360"}],"wp:attachment":[{"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/media?parent=10362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/categories?post=10362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/tags?post=10362"},{"taxonomy":"jnews-series","embeddable":true,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/jnews-series?post=10362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}