{"id":13905,"date":"2026-10-04T01:02:09","date_gmt":"2026-10-03T20:02:09","guid":{"rendered":"https:\/\/pivot.uz\/?p=13905"},"modified":"2026-10-04T02:12:32","modified_gmt":"2026-10-03T21:12:32","slug":"unit-ekonomika-nima-ltv-va-cac-ko%ca%bbrsatkichlarini-hisoblash","status":"publish","type":"post","link":"https:\/\/pivot.uz\/uz\/unit-ekonomika-nima-ltv-va-cac-ko%ca%bbrsatkichlarini-hisoblash\/","title":{"rendered":"Unit ekonomika nima? LTV va CAC ko\u02bbrsatkichlarini hisoblash"},"content":{"rendered":"\n

Ko\u02bbpchilik startaplar sotuvlar hajmi oshgani sari ko\u02bbproq zarar ko\u02bbra boshlashadi. Buning sababi \u2014 yomon unit ekonomika. Agar siz bitta birlik  mahsulot yoki mijozdan zarar ko\u02bbrayotgan bo\u02bblsangiz, sotuvni 10 baravar oshirish zararni ham 10 baravar oshiradi.<\/p>\n\n\n\n

Unit ekonomika buzilganda startapning zaxira pullari tez tugaydi. Burn rate va runway haqida<\/em> Burn rate va runway: Startap moliyasini to\u02bbg\u02bbri boshqarish<\/em> <\/a>maqolamizda o\u02bbqing.<\/em><\/p>\n\n\n\n

1. Unit ekonomikaning asosiy metrikalari<\/strong><\/h2>\n\n\n\n
    \n
  1. CAC (Customer Acquisition Cost):<\/strong> Bitta yangi mijozni jalb qilish uchun sarflangan jami marketing va sotuv xarajati.<\/li>\n\n\n\n
  2. LTV (Lifetime Value):<\/strong> Bitta mijoz kompaniya bilan hamkorlik qilgan butun davri davomida keltiradigan sof yalpi foyda.<\/li>\n\n\n\n
  3. Oltin qoida (<\/strong>LTV\/CAC>3x<\/strong>):<\/strong> LTV ko\u02bbrsatkichi CAC dan kamida 3 baravar yuqori bo\u02bblishi kerak.<\/li>\n<\/ol>\n\n\n\n

    2. Formulalar va amaliy misol<\/strong><\/h2>\n\n\n\n

    CAC=JamimarketingvasotuvxarajatlariJalbqilinganyangimijozlarsoni<\/p>\n\n\n\n

    LTV=O\u2019rtacha chek x Xaridlar soni x Mijoz bilan ishlash yillari x Yalpi marja<\/p>\n\n\n\n

    Venchur investorlar uchun CAC Payback Period (mijozni jalb qilish xarajati necha oyda o\u02bbzini qoplashi) o\u02bbta muhim. Yaxshi SaaS startaplarda bu muddat 12 oydan kam bo\u02bblishi kerak.<\/p>\n\n\n\n

    Unit ekonomika \u2014 bu startapning moliyaviy sog\u02bblig\u02bbini ko\u02bbrsatuvchi eng xolis diagnostikadir.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Ko\u02bbpchilik startaplar sotuvlar hajmi oshgani sari ko\u02bbproq zarar ko\u02bbra boshlashadi. Buning sababi \u2014 yomon unit ekonomika. Agar siz bitta birlik  mahsulot yoki mijozdan zarar ko\u02bbrayotgan bo\u02bblsangiz, sotuvni 10 baravar oshirish zararni ham 10 baravar oshiradi. Unit ekonomika buzilganda startapning zaxira pullari tez tugaydi. Burn rate va runway haqida Burn rate va runway: Startap moliyasini to\u02bbg\u02bbri […]<\/p>\n","protected":false},"author":1,"featured_media":13824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_override_bookmark_settings":[],"jnews_paywall_metabox":[],"jnews_override_counter":[],"jnews_podcast_option":[],"jnews_podcast_series":[],"footnotes":""},"categories":[387],"tags":[230],"jnews-series":[],"class_list":["post-13905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maqolalar","tag-startaplar"],"_links":{"self":[{"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/posts\/13905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/comments?post=13905"}],"version-history":[{"count":1,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/posts\/13905\/revisions"}],"predecessor-version":[{"id":13947,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/posts\/13905\/revisions\/13947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/media\/13824"}],"wp:attachment":[{"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/media?parent=13905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/categories?post=13905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/tags?post=13905"},{"taxonomy":"jnews-series","embeddable":true,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/jnews-series?post=13905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}