{"id":3185,"date":"2025-01-27T02:00:12","date_gmt":"2025-01-27T02:00:12","guid":{"rendered":"https:\/\/pivot.uz\/?p=3185"},"modified":"2025-01-27T15:07:38","modified_gmt":"2025-01-27T15:07:38","slug":"nestle-2000-dan-ortiq-muvaffaqiyatli-biznesga-ega-kompaniya","status":"publish","type":"post","link":"https:\/\/pivot.uz\/uz\/nestle-2000-dan-ortiq-muvaffaqiyatli-biznesga-ega-kompaniya\/","title":{"rendered":"Nestl\u00e9: 1,5 asrdan ortiq yo\u2018lni muvaffaqiyatli bosib o\u2018tgan kompaniya"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nestl\u00e9 tarixi kompaniya asoschisi, Shveysariyaning Veve shahrida istiqomat qilgan Anri Nestlega borib taqaladi. Biroq, kompaniya ilk damlari o\u2018sha paytda Shveysariyadan uzoqda bo\u2018lgan ikki amerikalik aka-uka Charlz va Jorj Pejlar bilan ham bog\u2018liq.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Garchi o\u2018sha davr biznes olamida bugungi kundagidek o\u2018zaro hamkorlik rivojlangan bo\u2018lmasa-da, taqdir taqozosi, yaratuvchanlikka bo\u2018lgan ishtiyoq va ajoyib marketing uyg\u2018unligi oxir-oqibat biz bilgan Nestl\u00e9ni shakllantirgan ittifoqqa asos bo\u2019ldi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AQSh konsuli Charlz Pej Shveytsariyaga borganda mashhur sut fermalari, yam-yashil yaylovlarga maftun bo\u2018ladi. Mamlakat uzoq vaqtdan beri yuqori sifatli sut ishlab chiqarish markazi bo\u2018lib, butun dunyodan sut xo\u2018jaligi ishqibozlarini o\u2018ziga jalb qilgan edi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Charlz Pej o\u2018zining noyob g\u2018oyasi \u2013 kondensatlangan &nbsp;ya\u2019ni quyuq sut ixtiro qilishga intildi. Saqlash va tashish oson bo\u2018lgan bu mahsulot uning fikricha sut bozorida inqilob bo\u2018la olar edi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Charlz ukasi Jorj bilan hamkorlikda Anglo-Shveytsariya kondensatlangan sut kompaniyasini tashkil etdi va 1866-yilda Cham shahrida Shveytsariyaning birinchi kondensatlangan sut zavodini ishga tushirdi. Sohada ixtirolarga bo\u2019lgan ehtiyojlar nihoyatda kuchli edi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"718\" src=\"http:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a2-5.png\" alt=\"\" class=\"wp-image-3161\" srcset=\"https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a2-5.png 1024w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a2-5-300x210.png 300w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a2-5-768x539.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Anrining tajribalari va olamshumul kashfiyot<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shveysariyaning Veve shahrilik bo\u2018lgan mahalliy dorixona egasi Anri Nestle tajribalar o\u2018tkazishga bo\u2018lgan ishtiyoqi va yangiliklar yaratishga bo\u2018lgan tinimsiz intilishi bilan barchaga tanilgan edi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1860-yillarda Shveysariyada chaqaloqlar o\u2018limi jiddiy muammo edi va oilada 13 ta aka-ukasi bo\u2018lgan Anri bu muammoni chuqur anglardi. Chala tug\u2018ilgan chaqaloqlar ona sutini hazm qilishda qiynalishini kuzatgan, bundan qattiq ta\u2019sirlangan Anrining hayotida burilish nuqtasi yuz berdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anri mavjud resurslar va ilmiy tajribasidan foydalanib 1867-yilda sigir suti, bug\u2018doy uni, shakardan tayyorlangan <strong>\u201cFarine Lactee\u201d<\/strong>&nbsp;nomli go\u2018daklar ovqatini yaratdi. Kashfiyot ommaviy chaqaloqlar o\u2018limiga tom ma\u2019noda nuqta qo\u2018ya oldi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"688\" src=\"http:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a3-5-1024x688.png\" alt=\"\" class=\"wp-image-3163\" srcset=\"https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a3-5-1024x688.png 1024w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a3-5-300x202.png 300w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a3-5-768x516.png 768w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a3-5.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mahsulot Nestl\u00e9 faoliyati uchun inqilob edi. 1870-yillarga kelib sotuvlar yuqori tezlikda oshdi. 1875-yilga kelib Nestl\u00e9 mahsulotlarini Indoneziya, Misr va AQSh kabi uzoq mamlakatlarga eksport qila boshladi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sotuvlar keskin oshgach Anri oilasi ramzini anglatuvchi \u201cKichkina uya\u201d ma\u2019nosidagi logotipni qo\u2018shishga qaror qildi. Qush uyasi ko\u2018rinishidagi bu ramz, soddalashtirilgan shaklda bo\u2018lsa-da hanuzgacha Nestl\u00e9\u2019ning asosiy belgisi bo\u2018lib qolmoqda.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"626\" src=\"http:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a4-5.png\" alt=\"\" class=\"wp-image-3165\" srcset=\"https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a4-5.png 800w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a4-5-300x235.png 300w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a4-5-768x601.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kutilmagan raqobat<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1875-yilda Anri iste\u2019foga chiqdi, rahbarlik Veveydagi uchta mahalliy tadbirkorga o\u2018tkazildi. Bu vaqtda Anglo-Shveysariya kondensatlangan sut kompaniyasi Yevropa bozorlarigacha kengayib bordi. Ular Nestle muvaffaqiyatini ko\u2018rib, raqobatdosh mahsulot yaratdi va uni bozorga chiqara boshladi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ikki kompaniya o\u2018rtasida keskin raqobat payda bo\u2018ldi. Natijada narx raqobati va keskin bozor taktikalari yuzaga keldi, chunki Nestle o\u2018z ustunligini saqlab qolish uchun bozorga yangi quyultirilgan sut formulasini \u2013 Farine Lact\u00e9e\u2019ni taqdim etdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ikkala kompaniya ham bozorda ustunlikka erishish uchun kurashayotgan bir paytda uzoq davom etgan narx raqobati tufayli ularning daromadlari kamaya boshladi. Taxminan 30 yillik shiddatli raqobat va yo\u2018qotishlardan so\u2018ng ikkala kompaniya rahbarlari hamkorlik qilish eng to\u2018g\u2018ri yo\u2018l ekanligini tushunib yetdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1905-yilda tarixiy kompaniyalar birlashuvi sodir bo\u2018ldi. Nestle va Anglo-Shveysariya kondensirlangan sut kompaniyasi kuchlarini birlashtirdi. Bu bugungi kunda biz Nestle deb biladigan jahonga mashhur brend faoliyatiga asos bo\u2018ldi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"385\" height=\"599\" src=\"http:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a5-5.png\" alt=\"\" class=\"wp-image-3167\" srcset=\"https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a5-5.png 385w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a5-5-193x300.png 193w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ko\u2018p yillar davomida Anri Nestle va Peyj aka-ukalar sut sanoatida raqobatlashib kelishdi. Ular Yevropa bozorlariga kirib borish, raqobatbardosh mahsulotlar yaratish va bir-birini ortda qoldirish uchun keskin narx siyosatini qo\u2018llashdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ammo bu hissiy yondashuv ikkala korxona uchun ham foyda keltirmadi, aksincha daromadlar pasayishi, narxga ta\u2019sirchanlikning ortishi va mijozlar orasida chalkashlik paydo bo\u2018lishi kabi salbiy oqibatlarga olib keldi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ulkan burilish nuqtasi direktorlar sulh tuzishga va kompaniyalarini birlashtirish to\u2018g\u2018risida qaror qabul qilganlarida yuz berdi. Ular hamkorlik qilish doimiy raqobatlashishdan ko\u2018ra ko\u2018proq muvaffaqiyat keltirishi mumkinligini tushunib yetishdi. Raqobat endi ichki masalaga aylangani sababli, e\u2019tibor faoliyatni takomillashtirish va barqaror biznes amaliyotlarini joriy etishga qaratildi. Bu qaror gullab-yashnagan kelajak uchun yo\u2018l ochib berdi. Nestl\u00e9 tez sur\u2019atda kengayishni boshladi va atigi o\u2018n yil ichida butun dunyo bo\u2018ylab zavodlar ochdi. Uning faoliyati Buyuk Britaniya, Yevropa, AQSh va Osiyoni qamrab oldi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kutilmagan imkoniyat<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Birinchi jahon urushining boshlanishi butun dunyo bo\u2018ylab sanoat tarmoqlariga zarba berdi: ba\u2019zilari gurkirab rivojlandi, boshqalari esa bozorda o\u2019rnini saqlab qolish uchun kurashdi. Nestl\u00e9 ham jiddiy qiyinchiliklarga duch keldi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Biroq, urush kutilmagan imkoniyatni ham yaratdi. Sutga bo\u2018lgan talabning keskin oshishi bilan hukumatlar aholini sut bilan ta\u2019minlash uchun yirik sut ishlab chiqaruvchilari va distribyutorlari bilan shartnomalar tuzishga intildi. Nestl\u00e9 bu talabdan foydalanib, bir nechta davlat shartnomasini qo\u2018lga kiritdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nestl\u00e9 zavodlarining aksariyatini AQShda qurdi, chunki u yerda ta\u2019minot va tarqatish jarayonlarini boshqarish osonroq edi. Urush oxiriga kelib, kompaniya butun dunyo bo\u2018ylab 40 dan ortiq zavodga ega bo\u2018ldi va bu orqali ishlab chiqarish quvvatini ikki baravarga oshirdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jahon urushi Nestl\u00e9\u2019ning rivojlanishiga yordam bergan bo\u2018lsa-da, bu uning tez kengayishiga hissa qo\u2018shgan yagona omil emas. Nestl\u00e9 yangi texnologiyalarni tezda o\u2018zlashtirdi va ulardan samarali foydalandi. Temir yo\u2018l va paroxodlar biznes logistikasining muhim vositalariga aylandi, bu esa kompaniyaga mavjud va yangi bozorlarga kirish imkonini berdi. Kuchli marketing vositasi sifatida paydo bo\u2018lgan bosma ommaviy axborot vositalari Nestl\u00e9ning brendni targ\u2018ib qilishdagi asosiy vositasiga aylandi. Gazetalar, jurnallar va tashqi reklamalar orqali Nestl\u00e9 o\u2018zining asosiy ustunliklarini: sifat, ta\u2019m, to\u2018yimlilik, xavfsizlik va arzonlik kabi brendning qadriyatlarini barchaga namoyon qildi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"552\" height=\"900\" src=\"http:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a6-5.png\" alt=\"\" class=\"wp-image-3169\" srcset=\"https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a6-5.png 552w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a6-5-184x300.png 184w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jahon urushlari va mahsulot turlarini kengaytirish<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1918-yil Birinchi jahon urushi tugadi, janglar to\u2018xtadi, ammo jahon iqtisodiyoti beqaror bo\u2018lib qolaverdi. Nestl\u00e9ning davlat shartnomalari muddati tugadi, natijada kompaniya katta qiyinchiliklarga duch kela boshladi. Iste\u2019molchilar quyultirilgan sut iste\u2019molidan yana oddiy sutga qayta boshladi. Nestl\u00e9 1921-yilda ilk marotaba moliyaviy zararni ko\u2018rdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shveysariyalik bankir Lui Dapples kompaniyani yuridik qayta tashkil etish uchun tayinlandi. Dapples nafaqat kompaniya faoliyatini barqarorlashtirdi, balki Nestl\u00e9ning qarzlarini to\u2018ladi. Kompaniya barqarorligini saqlash va uni tiklashga e\u2019tibor qaratdi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"982\" height=\"640\" src=\"http:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a7-5.png\" alt=\"\" class=\"wp-image-3171\" srcset=\"https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a7-5.png 982w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a7-5-300x196.png 300w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a7-5-768x501.png 768w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Keyinchalik Nestl\u00e9 shokolad, maltli sut, kukunli ichimlik va mashhur Milo ichimlik aralashmasini ishlab chiqarish orqali o\u2018z mahsulotlar turini kengaytirdi. Shuningdek, kompaniya yosh bolalar uchun maxsus mo\u2018ljallangan kukunli buttermilk ishlab chiqdi. Bu yangi mahsulotlar Nestl\u00e9ning takliflarini yanada xilma-xil qilib, iste\u2019molchilarning kengroq ehtiyojlarini qondirdi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"276\" src=\"http:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a8-5.png\" alt=\"\" class=\"wp-image-3173\" srcset=\"https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a8-5.png 572w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a8-5-300x145.png 300w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">1930-yillarga kelib kompaniya o\u2018z kelajagini sezilarli darajada o\u2018zgartiradigan g\u2019aroyib mahsulot taqdim etdi. Shu yilda Braziliya qahva instituti Nestl\u00e9ga o\u2018ziga xos muammo bilan murojaat qildi: Braziliyada qahva ko\u2018p edi, ammo unga talab yo\u2018q edi. Keyingi sakkiz yil davomida Nestl\u00e9 bu muammoning yechimini topish uchun izlanish va tajribalar o\u2018tkazdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Braziliyaliklar qahva kubiklarini taklif qilishgan bo\u2018lsa, Nestl\u00e9da yanada innovatsion g\u2018oya paydo bo\u2018ldi. 1938-yilda ular dunyodagi birinchi tez eriydigan qahva \u2013 Nescaf\u00e9ni ishlab chiqardi. Bu yangi mahsulot tez orada Nestl\u00e9ning eng mashhur mahsulotlaridan biriga aylanib, qahva sanoatida inqilob yasadi. Ko\u2018p o\u2018tmay, bugungi kungacha jahonga ta\u2019sir ko\u2018rsatayotgan sevimli choy mahsuloti \u2013 Nestea paydo bo\u2018ldi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AQSh yana yordam qo\u2018lini cho\u2018zdi<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nestl\u00e9 yana bir bor qiyinchiliklarga duch kelganda AQShga yordam so\u2018rab murojaat qildi. Investorlar Nescaf\u00e9da katta imkoniyatlarni ko\u2018ra oldi, ammo Ikkinchi jahon urushining boshlanishi uning faoliyatiga jiddiy ta\u2019sir ko\u2018rsata boshladi. Daromadlar 1938-yildagi 20 million dollardan 1939-yilda atigi 6 million dollargacha keskin pasaydi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1941-yilda Qo\u2018shma Shtatlar urushga kirdi, bu Nestl\u00e9 uchun omadli qadam edi. Nescaf\u00e9 uzoq saqlash muddati tufayli tezda AQSh harbiylari uchun asosiy mahsulotga aylandi va u allaqachon mashhurlikka erishgan edi. Mahsulot deyarli reklamasiz jahon bozoriga chiqdi, askarlar uning birinchi brend elchilariga aylandi. Front chizig\u2018iga tonnalab Nescaf\u00e9 jo\u2018natildi va uning savdosi 100 million dollardan 225 million dollarga yetdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ziravorli Maggi sho\u2018rvalari va kengaytirilgan oziq-ovqat mahsulotlari<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nestl\u00e9 o\u2018z portfoliosiga ko\u2018plab global brendlarni qo\u2018shib, faol sotib olish strategiyasini amalga oshirdi. Masalan, Shveysariyaning Maggi kompaniyasi bo\u2018lib, u o\u2018zining sho\u2018rva va ugra mahsulotlari bilan tanilgan edi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ikkinchi jahon urushidan so\u2018ng Maggi bir necha bor qayta tashkil etildi va rahbariyat o\u2018zgarishlarini boshdan kechirdi. Oxir-oqibat, eng yaxshi yo\u2018l Nestl\u00e9 bilan birlashish edi. Nestl\u00e9ning ko\u2018plab mamlakatlardagi mavjud zavodlari tufayli Maggi brendi jahon bozoriga kirib keldi va tez orada taniqli nomga aylandi. Ko\u2018pgina hududlarda, ayniqsa Osiyoda Maggi tezkor ugralar nomini oldi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a9-4-1024x576.png\" alt=\"\" class=\"wp-image-3175\" srcset=\"https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a9-4-1024x576.png 1024w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a9-4-300x169.png 300w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a9-4-768x432.png 768w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a9-4.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kengayish va strategik sotib olishlar<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maggi kompaniyasini sotib olgandan so\u2018ng, Nestl\u00e9 oziq-ovqat sanoatidagi bir nechta muhim xaridlar orqali o\u2018z portfoliosini kengaytirishni davom ettirdi:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 <strong>1960-yil:<\/strong>&nbsp;Crosse &amp; Blackwell, konservalangan va saqlanadigan oziq-ovqat mahsulotlarini ishlab chiqaruvchi Britaniya kompaniyasini;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 <strong>1963-yil:<\/strong>&nbsp;Findus, Shvetsiyaning muzlatilgan oziq-ovqat kompaniyasini;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 <strong>1971-yil:<\/strong>&nbsp;Libby, Amerika meva sharbati kompaniyasini;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 <strong>1973-yil:<\/strong>&nbsp;Stouffer, muzlatilgan va tayyor taomlar brendini sotib oldi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nestl\u00e9 xaridlar orqali faoliyatini kengaytirgan bo\u2018lsa-da, mahsulotlarni takomillashtirishga e\u2019tibor qaratishda davom etdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nescaf\u00e9 yuqori natijalarga erishishda davom etdi. 1950-yildan 1959-yilgacha sotuvlar deyarli uch barobar oshdi. 1966-yilga kelib, Nestl\u00e9 Nescaf\u00e9\u2019ning muzlashga qarshi versiyasini taqdim etdi va keyingi o\u2018n yilda sotuvlar to\u2018rt barobar ko\u2018paydi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shu bilan birga, Nestl\u00e9 Nesquik kabi yangi mahsulotlarni taqdim etdi. Bu sovuq sutga oson aralashadigan shokolad kukuni bo\u2018lib, tez orada keng ommalashdi. Nesquik muvaffaqiyati bolalar va kattalar e\u2019tiborini tortadigan Nesquik quyonchasi obrazini yaratishga turtki bo\u2019ldi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a10-2-1024x576.png\" alt=\"\" class=\"wp-image-3177\" srcset=\"https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a10-2-1024x576.png 1024w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a10-2-300x169.png 300w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a10-2-768x432.png 768w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a10-2.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Boshqa sohalar sari qadam<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1970-yillarga kelib Nestl\u00e9 oziq-ovqat sanoatida yetakchi sifatida mustahkam o\u2018rnashib oldi. Kompaniya go\u2018zallik sohasida yangi sanoat tarmoqlarida faoliyat yuritishga kirishdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nestl\u00e9 Parijning L\u2019Or\u00e9al soch parvarishi kompaniyasining 50 foizlik ulushini sotib oldi. Bu kompaniya soch bo\u2018yog\u2018ini ishlab chiqarishdan to kosmetika mahsulotlarining to\u2018liq assortimentlarini ishlab chiqarishgacha bo\u2018lgan jarayonni qamrab olgan edi. Nestl\u00e9 L\u2019Or\u00e9al oilasi egalariga asosiy ulush evaziga Nestl\u00e9\u2019ning 3 foiz ulushini taklif qildi. Hamkorlik juda muvaffaqiyatli bo\u2018ldi va 1980-yillarga kelib L\u2019Or\u00e9al kosmetika sanoatida yetakchiga aylandi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nestl\u00e9 bu bilan cheklanmadi. 1977-yilda kompaniya Amerikaning Alcon farmatsevtika kompaniyasini sotib olish orqali yanada kengaydi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bundan tashqaro Nestl\u00e9 Carnation kompaniyasini sotib olish uchun 3 milliard dollar taklif qildi, bu o\u2018sha paytda eng yirik xaridlardan biri hisoblangan. Ushbu bitimning kattaligi tufayli uni tasdiqlash va yakunlash uchun bir yil vaqt kerak bo\u2018ldi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shuningdek, kompaniya 1988-yilda <strong>Rowntree Mackintosh<\/strong>&nbsp;brendini sotib oldi va KitKat hamda Smarties kabi sevimli shokoladlarga egalik huquqini qo\u2018lga kiritdi. O\u2018sha yili Nestl\u00e9 Italiyaning yirik makaron va qandolatchilik kompaniyasi Buitoni-Perugina\u2019ni sotib oldi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"http:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a11-1-1024x768.png\" alt=\"\" class=\"wp-image-3179\" srcset=\"https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a11-1-1024x768.png 1024w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a11-1-300x225.png 300w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a11-1-768x576.png 768w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a11-1.png 1428w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nestl\u00e9 1986-yilda Nespresso\u2019ni taqdim etdi, bu qahva oldingi muzlatib quritilgan, arzon variantdan sezilarli darajada farq qilardi. Konsepsiya oddiy, ammo innovatsion edi: odamlarga o\u2018z uylarida hashamatli qahvadan bahramand bo\u2018lish imkonini beradigan \u201co\u2018zingiz tayyorlang\u201d tizimi yaratildi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nestl\u00e9ning global strategiyasi<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Berlin devori qulagandan so\u2018ng Markaziy va Sharqiy Yevropa, shuningdek, Xitoy bozorlari ochildi. Savdo to\u2018siqlari barham topib, iqtisodiy bozorlar yanada integratsiyalasha boshlagach, Nestl\u00e9 yanada kengayish imkoniyatiga ega bo\u2018ldi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nestl\u00e9 1990-yillarning oxiridan 2000-yillarning oxirigacha strategik xaridlar orqali o\u2018zining keskin kengayishini davom ettirdi. Ba\u2019zi asosiy xaridlar quyidagilarni o\u2018z ichiga oladi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gerber (2007) \u2013 AQSh bolalar oziq-ovqat bozorida eng yaxshi ishlab chiqaruvchiga aylandi.<\/li>\n\n\n\n<li>San Pellegrino Group (1998) \u2013 Nestl\u00e9 Pure Life kompaniyasiga rahbarlik qilish orqali rivojlangan va rivojlanayotgan mamlakatlarda ishtirokini kengaytirdi.<\/li>\n\n\n\n<li>Spillers Petfoods (1998) \u2013 Kompaniya uy hayvonlari oziq-ovqat bozoridagi o\u2018rnini mustahkamladi.<\/li>\n\n\n\n<li>Ralston Purina (2002) \u2013 Uy hayvonlarini parvarishlash bo\u2018yicha global yetakchiga aylandi.<\/li>\n\n\n\n<li>Dreyer\u2019s (2002) \u2013 AQSh muzqaymoq bozorida yetakchiga aylandi.<\/li>\n\n\n\n<li>Movenpick Ice Cream (2003) \u2013 Nestl\u00e9 premium muzqaymoq ixtiro qildi.<\/li>\n\n\n\n<li>Delta muzqaymog\u2018i (2005) \u2013 Gretsiya va Bolqonga kengaydi.<\/li>\n\n\n\n<li>Chef America Inc (2002) \u2013 muzlatilgan oziq-ovqat bozoridagi ishtirok kengaydi.<\/li>\n\n\n\n<li>Jenni Kreyg va Tobi amaki (2006) \u2013 Oziqlanish, salomatlik va sog\u2018liqni saqlashga sodiqligini mustahkamladi.<\/li>\n\n\n\n<li>Novartisning tibbiy ovqatlanish bo\u2018limi (2007) \u2013 Nestl\u00e9 kompaniyasining sog\u2018lom ovqatlanish biznesini to\u2018ldirdi.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"http:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a12-1024x512.png\" alt=\"\" class=\"wp-image-3181\" srcset=\"https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a12-1024x512.png 1024w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a12-300x150.png 300w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a12-768x384.png 768w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a12-1536x768.png 1536w, https:\/\/pivot.uz\/wp-content\/uploads\/2025\/01\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a12.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Innovatsiyalarga sodiqlik<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nestl\u00e9 butun dunyo bo\u2018ylab odamlar, oilalar va uy hayvonlari hayotini yaxshilashga, ularning sog\u2018lom va baxtli hayot kechirishlarini ta\u2019minlashga sodiq. Kompaniya bozorning dinamik o\u2018zgarishlariga moslashgan, iste\u2019molchilarning o\u2018zgaruvchan talablari va yangi tendensiyalarga javob beradi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nestl\u00e9 xodimlarning innovatsiyalarini tezlashtiradigan InGenius loyihasini yaratgan. Ushbu platforma ichki startaplarni rivojlantirish, xodimlarga ijodiy fikrlash, g\u2018oyalarni ishga tushirish va tezkor harakat qilish imkoniyatini berish orqali ichki tadbirkorlikni rag\u2018batlantiradi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kompaniyada o\u2018sishning markazida innovatsiyalar turadi, shuningdek, kompaniya asosiy e\u2019tiborni operatsion samaradorlikni oshirishga ham qaratadi. Nestl\u00e9 o\u2018z jarayonlarini doimiy ravishda tahlil qilib boradi va samaradorligini oshirish va ta\u2019sirchan biznes natijalarini taqdim etish uchun yangilaydi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nestl\u00e9 butun dunyo bo\u2018ylab odamlarga yanada sog\u2018lom va barqaror parhezlarni taqdim etishga katta e\u2019tibor bermoqda. Kompaniya shakar, tuz va to\u2018yingan yog\u2018 miqdorini kamaytirish uchun KitKat, Maggi kabi ko\u2018plab sevimli mahsulotlarining tarkibini qayta ishlab chiqmoqda. Bundan tashqari, Nestl\u00e9 iste\u2019molchilarning sog\u2018lomroq variantlarga bo\u2018lgan talabiga yaxshiroq mos kelishi uchun mahsulot liniyalarini organik ingrediyentlarga o\u2018tkazmoqda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shuningdek, kompaniya ekologik toza qadoqlashga o\u2018tish orqali uglerod izini kamaytirish choralarini ko\u2018rmoqda. Nestl\u00e9 2025-yilga qadar barcha qayta ishlanmaydigan qadoqlarni bosqichma-bosqich bekor qildi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em><strong><em>Nestl\u00e9: eng yaxshi ish beruvchi<\/em><\/strong><\/em><\/strong><strong><em><strong><em><\/em><\/strong><\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Covid-19 davrida Nestl\u00e9 chidamlilik va moslashuvchanlikni ko\u2018rsata oldi. Korxona pandemiya davrida yuqori sifatli oziq-ovqat mahsulotlarini barqaror yetkazib berishni ta\u2019minlash uchun qayta ishlash va ishlab chiqarish jarayonlariga muhim o\u2018zgartirishlar kiritdi. Korxona pandemiya davrida ishchi kuchini himoya qilish va rag\u2018batlantirish uchun bir nechta faol qadamlarni qo\u2018ydi:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Xodimlarga imkon qadar uydan turib ishlashga ruxsat berish;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Sayohat va virus ta\u2019sirini cheklash;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Qat\u2019iy gigiyena qoidalarini joriy etish;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Samarali ijtimoiy masofani saqlash tadbirlarini amalga oshirish;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 14 kunlik maxsus COVID-19 ta\u2019tilini taklif qilish;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Kreditlar shaklida moliyaviy yordam ko\u2018rsatish.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nestl\u00e9, pandemiya davrida kuchli ijtimoiy mas\u2019uliyat hissini namoyish etdi. Kompaniya tibbiyot muassasalari, oziq-ovqat banklari va yordam tashkilotlariga oziq-ovqat, toza suv va moliyaviy yordam kabi asosiy narsalarni taqdim etdi. Bundan tashqari, xalqaro tashkilotlar bilan hamkorlik qilib, 10 million Shveysariya franki xayriya qildi. Emlash ishlarini tezlashtirish uchun kompaniya COVAX bilan ishladi va vaksinalarni adolatli taqsimlashni ta\u2019minlash uchun 2 million Shveysariya franki hissa qo\u2018shdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tayyorladi: Zuhraxon Mansurova<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nestl\u00e9 tarixi kompaniya asoschisi, Shveysariyaning Veve shahrida istiqomat qilgan Anri Nestlega borib taqaladi. Biroq, kompaniya ilk damlari o\u2018sha paytda Shveysariyadan uzoqda bo\u2018lgan ikki amerikalik aka-uka Charlz va Jorj Pejlar bilan ham bog\u2018liq. Garchi o\u2018sha davr biznes olamida bugungi kundagidek o\u2018zaro hamkorlik rivojlangan bo\u2018lmasa-da, taqdir taqozosi, yaratuvchanlikka bo\u2018lgan ishtiyoq va ajoyib marketing uyg\u2018unligi oxir-oqibat biz bilgan [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_bookmark_settings":[],"jnews_paywall_metabox":[],"jnews_override_counter":[],"jnews_podcast_option":[],"jnews_podcast_series":[],"footnotes":""},"categories":[122,182],"tags":[],"jnews-series":[],"class_list":["post-3185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tadbirkorlar","category-brendlar-uz"],"_links":{"self":[{"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/posts\/3185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/comments?post=3185"}],"version-history":[{"count":2,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/posts\/3185\/revisions"}],"predecessor-version":[{"id":3190,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/posts\/3185\/revisions\/3190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/media\/3159"}],"wp:attachment":[{"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/media?parent=3185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/categories?post=3185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/tags?post=3185"},{"taxonomy":"jnews-series","embeddable":true,"href":"https:\/\/pivot.uz\/uz\/wp-json\/wp\/v2\/jnews-series?post=3185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}