OpenAI is making significant changes to its business model to further popularize AI technologies and diversify its revenue sources. The company has officially launched a new affordable subscription tier called “ChatGPT Go” in the U.S. and globally.
Priced at $8 per month, this tier was previously tested in 171 countries. “ChatGPT Go” offers expanded capabilities compared to the free version. Specifically, subscribers gain access to increased messaging limits, image generation, file uploads, and full use of the memory function.
Along with these new features, OpenAI announced it will begin displaying ads on the platform. In the coming weeks, ad testing will begin in the U.S. for users on the Free and “ChatGPT Go” tiers. Ads will appear as clearly marked labels at the bottom of ChatGPT’s responses, relevant to the conversation context. Importantly, the platform will remain ad-free for Pro, Business, and Enterprise subscribers.
To maintain user trust, the company has established strict guidelines. Advertisers cannot influence ChatGPT’s answers, user conversations are not shared with advertisers, and user data is never sold. Additionally, ads will not be shown to users under 18 or alongside sensitive topics like health and politics. Users will also have the option to opt out of personalized advertising.
The company views this move as a crucial strategy to make AI open and affordable for everyone while ensuring the free version remains sustainable.
