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Plug and Play: Developing and Managing the Innovation Ecosystem in Uzbekistan

by Gulnoza Sobirova
May 16, 2025
in News
Reading Time: 3 mins read
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Plug and Play: Developing and Managing the Innovation Ecosystem in Uzbekistan
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Plug and Play is one of the world’s leading innovation platforms, recognized globally for driving corporate innovation, supporting startups, and facilitating venture capital investments. Leveraging extensive international experience, Plug and Play helps startups enter global markets. Let’s explore the Plug and Play methodology and its detailed activities in Uzbekistan.

Plug and Play Methodology – The Innovation Funnel

Plug and Play employs a precise and effective methodology to manage innovation processes, structured around four key stages:

 1. Strategic Scenario Design

At this initial stage, Plug and Play conducts comprehensive analyses of current market trends, business needs, and future opportunities. Potential use cases are identified, and their priority levels are assessed.

 2. Use-Case Validation

In this phase, the highest-priority use cases are selected, and their viability is verified in collaboration with key partners. Detailed analyses of market suitability and implementation feasibility are conducted.

 3. In-Depth Use-Case Evaluation

Selected use cases undergo rigorous strategic and financial assessments. Company capabilities and existing technological resources are evaluated to identify the most promising opportunities.

 4. Implementation and Scaling

An actionable plan is created for the selected opportunities, teams are formed, tasks are assigned, financial management is monitored, and KPIs and innovation metrics are defined and tracked.

Plug and Play in Uzbekistan

Plug and Play officially began operating in Uzbekistan in 2022. Since its inception, it has significantly contributed to the growth of the startup ecosystem in Uzbekistan.

In May 2022, Plug and Play officially announced its operations in Tashkent following a strategic meeting in Stuttgart. Subsequently, in October 2022, Plug and Play launched its first acceleration programs during the ICT Week.

From March 2023 onwards, through two acceleration programs (Batch 1 and Batch 2), Plug and Play has supported 30 startups, with total investments amounting to $1,062,500. Additionally, 10 startups successfully entered the U.S. market.

The company actively participates in major international events such as the President Tech Awards Challenge and UzExpo, continuously promoting Central Asian startups to global markets.

Supported Startup Domains

Plug and Play supports diverse innovative startups in Uzbekistan, including:

 • Enterprise & AI: SynCall AI, Sharh.uz, Dialix AI, ZebraEye, Doctor Yan, ISH.uz

 • Fintech: MilliyPay, Pulberry, Secura, Karmon.ai, Alem, RoboSell

 • HealthTech: ZebraEye

 • EdTech: Exode

 • Real Estate Tech: TPM

 • E-commerce: medevery.com

 • Sustainability: Global Green Hub

Investments and Future Prospects

Plug and Play actively invests in Central Asia, with total investments exceeding $375,000 to date. These investments primarily focus on Enterprise Tech ($50,000), Supply Chain ($75,000), and FinTech ($250,000).

Conclusion

Plug and Play plays a critical role in developing Uzbekistan’s innovation ecosystem. Beyond financial support, the company introduces international best practices in managing innovation processes to local startups. This significantly enhances Uzbekistan’s global innovation standing and encourages local startups’ expansion into international markets.

For more information about Plug and Play, visit the official website: plugandplaytechcenter.com

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