How two women from Almaty created an AI platform for marketing analytics used worldwide

The company enables market analysis, trend tracking, and data-driven decision-making in just a few minutes.

How it all began

I am a strategic marketer specializing in creating and developing tech products. My first degree was in electronic systems engineering, but during my final year at university, I began working in the commercial department of a telecommunications company and fell in love with tech marketing. Over the next ten years, I managed B2B segment development across several countries, launching new services, exploring growth opportunities, and testing innovative approaches.

During this time, data—both internal and external—was critical for decision-making. However, there were occasions when the lack of sufficient information led to mistakes, such as delayed market entry or choosing the wrong strategy.

My co-founder, Natalya Demchenko, was also a seasoned marketer with extensive experience in customer base management. She developed and ran large-scale loyalty programs that generated millions of dollars in revenue for companies.

After years in the corporate world, we decided to take a leap. While large corporations provided structure, stability, and refined processes, they also had limitations—cultural, strategic, and financial. Startups, despite having their own challenges, offered freedom and the chance to build something from scratch.

The idea takes shape

We often needed quick and efficient solutions for market analysis, trend monitoring, and strategy development. Spending thousands of hours searching for, verifying, and analyzing data was both time-consuming and costly. This inspired us to create an AI-powered marketing analytics platform.

Initially, we considered launching a consulting service marketplace, but soon realized that scaling such a project would be challenging and wouldn’t allow for exponential growth. So, we pivoted to developing a platform for market research and strategy creation powered by artificial intelligence.

Startup programs and initial funding

Our idea attracted attention from investors and accelerators. Within months, we were accepted into multiple programs. Initially, we participated in all of them but later began focusing on the most beneficial ones.

To fund the project, we invested $30,000 of our own money—savings and income from consulting projects. Additionally, an angel investor supported us at the idea stage. This funding helped us develop our MVP (minimum viable product) and participate in major startup events in the U.S. During this time, we didn’t pay ourselves a salary, channeling every resource into development instead.

First clients and growth

Even before our product was developed, a major client expressed interest in collaborating with us. They dedicated their team to co-developing the platform’s functionality with us. This early partnership gave us a head start, as it involved working with a multinational company and ensured global scalability from day one.

As soon as our MVP was ready, we signed initial contracts and began generating revenue. Today, we focus on two main industries:

• Construction and real estate development
• Financial institutions

We often receive inquiries from other industries, but we believe in creating tailored solutions for specific verticals. Instead of being a mediocre product for everyone, we aim to be an excellent solution for a few key industries where we see significant potential.

Challenges and lessons learned

One of our biggest challenges was building our initial team. A startup requires not just people but the best talent—those willing to take risks and commit to a vision with no guarantees of success. The first hires are critical, as they shape the company’s foundation.

Additionally, as founders, we had to be a source of strength and stability for our team. While we took on the financial and reputational risks, it was essential to project confidence and care. Maintaining physical and mental resilience was also crucial in managing stress, tight schedules, and international travel.

Here are three key lessons we’ve learned:

1. Assess Your Resources Realistically – Before starting a venture, analyze your financial and physical capacity.
2. Build Your Network and Reputation – Strong connections and a good reputation can open doors and propel your business forward.
3. Develop Communication Skills – Effective interaction with clients, partners, and investors is essential for success.

Achievements

We are proud of two key milestones:

1. Generating revenue within just a month of launching our MVP. Our first paid project was completed even before we had a prototype, which validated our concept.
2. Attracting top-tier professionals to our team, as well as high-caliber clients, who trusted our vision and expertise.

Future plans

Demand for our product is growing rapidly, even without advertising. Clients are joining a waitlist, which motivates us to scale faster. Our immediate goal is to expand our team and accelerate development to meet this demand.

Next, we plan to test hypotheses for geographic and sectoral expansion. To achieve this, we’ve opened a pre-seed funding round, which will allow us to transition from MVP to a fully scalable business solution, ready for active growth and global reach.