The Belgian business software (ERP) giant, Odoo, has entered a new era in its history. The world-renowned investment firm General Atlantic has increased its stake in the company, driving Odoo’s market valuation to over €7 billion. This is not merely the success of a single company, but a signal of strategic shifts within the European technology market.
Announced in January 2026, this deal differs from classic investment rounds. It is a “secondary transaction,” meaning General Atlantic did not purchase newly issued shares, but instead acquired them from an existing shareholder—the Belgian regional fund, Wallonie Entreprendre.
Following this agreement:
- Odoo’s total valuation has surpassed €7 billion.
- General Atlantic has significantly expanded its ownership stake in the company.
- The Wallonie Entreprendre regional investment fund has retained a 3% stake.
While Odoo began as a small project in the mid-2000s, it now competes with multinational corporations such as SAP, Oracle, and Microsoft. Its success is built on three core pillars:
- Integrated Ecosystem: Many companies are moving away from using separate software for accounting, warehousing, and HR. Odoo has unified all business processes into a single platform. Today, over 170,000 paying customers across 180 countries utilize the system.
- Open-Core Model: Odoo’s open-source ecosystem is its greatest competitive advantage. Thousands of developers worldwide create add-on applications for the platform. Currently, the Odoo App Store features over 40,000 ready-made solutions.
- AI and Automation: In its latest updates, the company introduced artificial intelligence features. The system can now automatically recognize documents, prepare financial reports, and predict errors in business processes.
According to experts, Odoo’s move reflects a modern technological trend. While many startups aim for a quick Initial Public Offering (IPO), Odoo prefers to create long-term value while remaining a private company. This allows the founders to maintain full control and innovate without the pressure of short-term investor demands.
Odoo’s journey demonstrates that success in the modern IT business requires a sustainable product ecosystem more than just large capital. Emerging from a country like Belgium to make a global impact, this company is a prime example of how to harmonize the open-source community with business needs.
Reaching the €7 billion milestone confirms that the “all-in-one” concept and AI-driven automation will remain the leading trends in the business software market for the foreseeable future.
Prepared by Asadulla Khamidullayev
