In recent years, the advertising market has undergone significant changes. The overwhelming presence of digital advertisements, the increasing competition for attention, ad-blocking tools, and user fatigue have all led to the need for new, effective, and reliable advertising channels. It is in this context that a startup named “Marjon” emerged in Uzbekistan.
Marjon is an innovative platform specializing in the use of vehicles as a tool for outdoor advertising. Instead of bringing brand advertising to places where people might see it, the idea is to put the advertising in motion — meaning the ad follows the consumer.
The Idea: Let the Ad Move
Traditional advertising formats (banners, billboards, digital screens) are often passive — the audience does not actively seek them out. Marjon changes this approach. The platform offers advertisers the opportunity to place branded visual ads on vehicles such as trucks, minibuses, and city transport.
Such an advertising format:
- Is always in motion – reaching audiences across different routes;
- Has wide coverage – the ad geography spans multiple regions;
- Is memorable – a moving brand creates a strong visual impression.
Statistical Basis: What the Numbers Say
Marjon bases its operations on international studies, technological calculations, and local observations. The following statistics highlight the advantages of this type of advertising:
- Each vehicle generates 25,000 to 50,000 impressions per day;
- On average, 200–300 ad views per kilometer;
- Up to 10 million annual impressions (if the vehicle travels intercity routes);
- The CPM (cost per thousand impressions) is only $0.1, one of the lowest among all outdoor and digital advertising formats.
These figures reveal a critical aspect of advertising effectiveness — an affordable solution that reaches a wide audience.
Global Experience: Marjon Arrived at the Right Time in the Right Market
The global advertising market has, in recent years, begun to reassess the value of outdoor advertising formats. In 2022, vehicle-based advertising accounted for 39% of the ad market in North America. According to a 2022 report by Solomon Partners, outdoor advertising offers the lowest CPM and the highest reach compared to other media channels.
- According to Wrapmate, branded vehicles increase brand recognition by 92%;
- Data from OneScreen.ai indicates that in 2021, 80% of American consumers made a purchase after seeing outdoor advertising.
These examples show that the Marjon model is not only relevant for Uzbekistan’s market but also a strategically sound solution.
Technological Approach: Not Just Advertising, but Monitoring
Marjon plans to integrate technologies in the near future that allow for the measurement of advertising impact:
- Route analysis based on GPS tracking;
- Heatmaps to identify high-visibility areas;
- Conversion tracking through special codes;
- AI-driven analysis of ad duration, direction, and placement.
This will provide brands with the ability not only to place their ads, but also to accurately assess their results.
Who Is the Marjon Model Useful For?
- New brands – an opportunity to reach a wide audience in a short time;
- Large companies – a strategy to strengthen brand image;
- Local businesses – visibility in targeted regions;
- Marketers – a cost-effective way to allocate advertising budgets.
Marjon – Trust in Motion
Marjon is not ordinary outdoor advertising. It is a highly effective tool that directly reaches the audience, bypassing artificial barriers, ad blockers, and attention fatigue.Introducing innovation into Uzbekistan’s outdoor advertising market, Marjon offers a model based on high reach, low cost, and real audience contact. It is an ideal solution for brands that aim not only to place ads — but to achieve results.
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