In Uzbekistan’s e-commerce market, the real action isn’t happening on “expensive” websites, but within simple messengers. According to research by the Boston Consulting Group (BCG), over 90% of consumers in emerging markets prefer Conversational Commerce—live interaction during the purchasing process. In the context of Uzbekistan, Telegram has evolved beyond a mere communication tool to become a way of life. It is no coincidence that the DataReportal (2024) report ranks the country among the global leaders in messenger popularity.
However, behind this convenience lies a major obstacle for entrepreneurs: answering hundreds of repetitive questions like “How much is it?” or “Is this color in stock?” every day. Manually recording orders in notebooks and processing card-to-card transfers stifles business growth. Magicstore solves these pain points with just a few clicks. The project enables “micro-business” owners to transform their shops into modern Web Apps (mobile storefronts) within Telegram in just 5 minutes, requiring zero programming knowledge.
The project goes beyond providing an attractive storefront by automating the “internal engine” of the business. Today, the solutions offered by Magicstore focus on three core areas:
- System Integration: Thanks to links with Odoo POS, Billz, Moysklad, and 1C, products sold on Telegram are synchronized with the offline store’s cash register. This allows for real-time inventory management.
- Full Sales Cycle: Every order is automatically funneled into the Bitrix24 CRM system, payments are accepted via Multicard, and BTS Pochta handles the delivery logistics.
Currently, the platform hosts over 300 active stores, with a monthly user flow reaching 800,000 people.
Developed with the support of the Startup Garage accelerator, Magicstore has already expanded its operations beyond Uzbekistan into the Tajikistan and South Korea markets. The next goals include entering Turkey, Pakistan, and the Middle East, integrating with WhatsApp, and launching an Artificial Intelligence (AI) based sales assistant.
“If customers are living in messengers, then businesses must be there too—it’s no longer just a choice, it’s a requirement of the times,” says the founder of the project.
