A few months before the wedding. The venue is still not confirmed. The outfits haven’t been chosen. And nobody knows what the invitations should look like.
Telegram groups, recommendations from acquaintances, and contradictory opinions leave not just the bride and groom exhausted — but the entire family. That’s when one question surfaces: Why has getting married become so complicated in the 21st century?
That very question eventually became the foundation of a startup called YorYor — a platform built to digitalize the wedding planning process and make it organized, simple, and stress-free. Behind it stands a founder with both personal experience and an international perspective: Mokhinur Inomova.
Today, preparing for a wedding is no longer just an emotional journey — it has become a task demanding enormous time and resources. According to The Knot, couples spend an average of 12 to 18 months planning their wedding, dedicating at least 6 hours per week to wedding-related decisions during that period.
In Uzbekistan, the situation is even more complex. According to a survey on “Weddings in Uzbekistan” conducted by the Yuksalish movement between June 19 and July 3, 2025, one in every four weddings is held at the cost of significant debt.
The reason is stark: while the average monthly income in the country hovers around $500, weddings typically cost between $10,000 and $15,000. The scale of the problem becomes even clearer with this figure — in 2018 alone, 284,000 weddings were held in Uzbekistan, with a combined spending of $3 billion. Wedding expenses have become a financial burden felt across society.
YorYor’s concept was born from firsthand experience and genuine research. Mohinur Inomova studied at a South Korean university and worked in an international environment — she had seen, in practice, how technology can simplify complex processes. Yet when her own wedding approached, she faced the same challenges as everyone else: searching for venues, comparing vendors, hunting for quality at a reasonable price, and making the right decisions under pressure.
That process crystallized a conviction in her: a wedding should not be a source of stress — it should be one of the most joyful moments in life. That belief gave birth to YorYor.
YorYor is a digital solution that consolidates the entire wedding planning process into a single platform, helping couples make informed, confident decisions based on their budget.
Through YorYor, users can:
- Find wedding venues, singers, photographers, and other vendors
- View transparent, upfront pricing for all services
- Create online wedding invitations
- Build a personal wedding website and receive online gift contributions
- Store all wedding photos in one place
The platform reduces chaos, prevents unnecessary spending, and makes the planning journey significantly smoother. According to the project’s own calculations, YorYor helps users save more than $3,000 in excess costs while dramatically cutting down the time spent on planning.
YorYor’s relevance to the market has attracted considerable investor interest. AloqaVentures made an initial investment of $20,000, and the startup was valued at $500,000 in 2025. At the recent Taqdimot pitch event (Episode 11), YorYor received investment offers totaling $100,000 — $50,000 from IT Park Ventures and an additional $50,000 from AloqaVentures. Due diligence is currently underway. Additionally, YorYor has been supported by Google for Startups with a grant of $100,000, a testament to the platform’s technological potential and growth trajectory.
Today, YorYor’s team includes co-founders Diyorbek Mukhammedov and Samandar Tursunaliyev alongside Mokhinur Inomova. The startup plans to expand into the Central Asian market by 2027, with a long-term vision of digitalizing not just weddings, but all major life events.
YorYor is more than a startup. It is a different way of looking at wedding culture — an invitation to step away from chaos and unnecessary expense, and toward mindful, intentional planning. That approach holds the potential to solve wedding-related challenges not just in Uzbekistan, but across the entire region.
